Information and Communication Technology (ict) : Can It Improve Customization Capabilities and Business Performance of Small and Medium Scale Manufacturing Industry?
نویسنده
چکیده
The development of information and communication technology (ICT), very rapidly. Various application systems created to support and simplify business processes. Many companies provide a lot of fund to invest and adopt ICT. This study aims to investigate the impact of the adoption of ICTs on the customization capabilities and performance of the business, which includes the marketing performance and financial performance. A total of 77 companies of small and medium scale manufacturing industries included in the sample. Data were collected by questionnaire, and analyzed with multiple linear regression. The results showed that the adoption of ICT significantly positive impact on the customization capabilities and financial performance, but no significant effect on the marketing performance. Customization capabilities have a significant effect, both on marketing performance and financial performance
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